UPDATE: We’ve filled this position. Thanks for your interest!

We’re looking for someone familiar with higher education and versed in the latest online promotion and marketing techniques to join the Lead Gen group at Peterson’s working on education search properties. Some details are included below. Interested? Contact me at dan [dot] karleen [at] petersons [dot] com.

Online Marketing Account Executive

Peterson’s, a Nelnet company provides personalized education planning resources to prospective students at all education levels as well as lead generation services to help educational institutions find and recruit the right students.

Description

The Online Marketing Account Executive will be responsible for managing the online promotion and marketing of Petersons.com, including private school, college, online learning, and graduate education search properties, among others. Qualified candidates will have experience in promoting lead generation-oriented websites in education or closely related industries. The Online Marketing Account Executive will develop, oversee, and execute a mix of techniques and approaches including SEO, SEM, link building, affiliate networks, email marketing, social media marketing, and others, and should have experience analyzing the effectiveness and appropriateness of each. We are looking for someone to be a key team player, but also someone who isn’t afraid to be a one-stop provider of these services as the need arises. We are also looking for someone who’s grounded in the fundamentals and understands where the industry and our key audiences are heading.

Responsibilities

Developing and executing annual marketing and promotion plans for online properties

Working with product development, marketing managers, and sales executives around the company to develop, execute, and optimize campaigns

Developing relationships with key online partners, including media partners, search engines, and directories

Writing and commissioning content

Working with product management to devise the next generation of Petersons.com properties

Daily monitoring and optimizing of SEO, SEM, and other campaigns

Creating and optimizing landing pages

Required Skills

Web analytics experience including leading industry tools

Ability to envision and manage multiple campaigns

Keyword purchase setup and management, e.g. Google Adwords

Theoretical and practical knowledge of search engine optimization techniques

Experience with email campaign management applications

Knowledge of HTML and CSS is helpful

For consideration, all of the following are required: your resume, cover letter and salary requirements.

Peterson’s offers a pleasant work environment, unique online learning opportunities and other opportunities that come with a growing business. We also have competitive compensation and benefits including 401k, tuition reimbursement, fitness center on-site and more! We are an equal employment opportunity employer.

So let’s say your VP of executive education drops by your desk and tells you she’s got $600k to drop and wants to spend it to set the program apart in a very technologically hip yet practical way. Well, here’s a suggestion for her: high definition video conferencing or “telepresence” as Cisco is calling it. Now the London executives enrolled in the program can easily join the Palo Alto executives in a virtual-immersive executive education experience without the expense and inconvenience of traveling across the pond.

What are the specs? Glad she asked. Three 65″ plasmas, 1080p, compressed using H.264 to 3-3.5 Megabits/second, all-IP based, and all controlled through a telephone. It’s essentially a turn-key package you can set up in virtually any room. The $600k will cover a triple-plasma setup in London and a triple-plasma setup in Palo Alto. Supports smart boards? Check. Supports document sharing? Check. Recording and multi-casting are coming soon.

Read more about it and grab the video press conference/demo from Robert Scoble’s blog.

Here are the details about tonight’s blogger/new media informal gathering tonight, at the Vietnam Restaurant in Philadelphia. So far, Andrew Careaga, Karine Joly, and Matthew Winkel are in…. I’m looking forward to hearing about Andrew’s and Karine’s sessions at the CASE event this week.

Why not join us for some great food and great company?

7 pm

Vietnam Restaurant
221 North 11th Street
Philadelphia, PA 19107
215.592.1163

Questions? Email me: dan.karleen@petersons.com

Today Rocketboom mentions that Thomson (Peterson’s former parent) is using computers to write news stories. Reportedly they’ve been at it since March. I wonder if any of the readers noticed.

Well, it’s been a busy week, and I wanted to update you on what’s up. I’ve been busy helping build some new sites for Peterson’s (including some where our higher ed clients will be featured nicely, I might add), pitching in with SEO efforts here and there, doing interviews for the ongoing study on admissions blogging, and preparing to say a few words at a Monday morning breakfast at a Council of Graduate Schools dean’s event in Cambridge.

What to make of all this? Well, things are paying off. We launched a massive SEO campaign earlier this year, and traffic and student connections with higher ed clients are way up as a result. We’ve also recently launched the most intense application of RSS in the graduate world that I know of, by pushing out updates from thousands of our clients via RSS, so that students can subscribe to updates in their disciplines of interest. (Check it out here; more on this to come.) Also, we’ve been seeing strong demand for a series of webinars on new media we’re putting together for clients.

And, I’m really excited about heading up through New England this weekend. First of all, I’ll get to spend a few minutes talking to a bunch of graduate school deans about all things new media. What will we cover? How about YouTube, LinkedIn, and SecondLife, for starters? It also means I’ll have a chance to connect with some fellow researchers from SNCR who are based up there and get some in-person updates on how things are going with them.

As far as the whole Rocketboom thing goes, well, I don’t have any comment at the moment (still baffled by the lack of clear information coming out), other than to say I hope that Andrew and Amanda patch things up soon, or else best of luck to them both.

Finally, a long overdue and big shout out to Paul Csogi, my amazing associate in all these efforts. Somehow he and his wife managed to find time in all this to have their first–a very healthy boy. Welcome to the world, Aden Stone!

Right now I’m attending CASE’s web based seminar on podcasting. We’ve been promoting this seminar as part of HigherEd BlogCon. Mark Trammell, from the University of Florida, is leading the seminar. He is doing a great job, and I like how he’s providing lots of examples of free services you can use to create and post podcasts. He’s talking about ODEO, Podcast Pickle, Wordpress, Audacity, Feedburner, GarageBand, and others–all of the big names I would expect. I am probably bugging him, because I have typed in a bunch of questions and FYI’s for him. It’s not clear how many people are attending this, but I hope that it’s well attended, because there’s been a lot of practical information presented in a fashion that can be widely understood.

Here is a link to one of UF’s podcasts.

Why are you here, and not over at HigherEd BlogCon? Today, the Library and Information Resources track kicked off with works on blogging and libraries; two of three are presented via a blog, and two include screencasts.

Meanwhile, the dialogue over last week’s Teaching presentations goes on….

HEBC week two kicks off this morning, with three offerings on blogging and libraries.