Colgate’s Tim O’Keefe is blogging. He’s looking for feedback about CMS’s.

Tim, I think we’re about to see an uptick in Drupal installations on college websites. Why? It’s simple, lightweight, produces incredibly clean HTML (underscore that), has tons of community-oriented features we all love (forums, blogs, RSS aggregate and publish, etc.), and is easy to maintain without a staff of IT programmers. Oh, and new modules are being added every day by the thousands of developers in the Drupal community.

At Drupalsites.net there’s a running list of sites that use Drupal.

Are there any of you out there using Drupal as part of a college website?

I have my wife to thank for teaching me this one. If you have mutliple Google/Gmail accounts, and you use Google Analytics under one of those, you’ve probably experienced the inconvenience of having to log out of one Google account in order to log into the other to see your Google Analytics stats. Well there’s an easy way around this, and it’s a big time-saver.

1- Go into your Analytics Settings screen within Google Analytics.
2- Click the Edit link for the profile you want to share with another account.
3- Near the bottom of the screen there is the option to Add a new user
4- Type in the Gmail address of the person to whom you’d like to grant access
5- If you’re granting the same person access to multiple website profiles, they’re considered an existing user after the first time

This also works well if you want to share your Google Analytics information (in read-only more, if you choose) with someone else who has a Gmail account. There are three or four of us at the office, and this trick allows us to share a single Google Analytics account for the sites we’re managing, all while being logged into our own Gmail accounts.

In order to access your Google Analytics account from your Gmail screen, click “more” from the top menu. The first choice then is Analytics.

Earlier this week I had dinner with Rahul Choudaha, who is the admissions manager at Indian School of Business. We had a nice conversation about some topics that are near and dear to my heart–blogging, SEO, and social networks. ISB is just starting to build brand recognition in the US, and Rahul is leading the charge.

This morning Rahul is presenting an approach to interactive web marketing in admissions. His is an interesting perspective, as he seems to be the only presenter here from an Indian school. He’s presenting stats from GMAC and other reports to support his approach.

He is posing the question, How can we align our own communication approach to the way prospective students are engaging various communication channels–published rankings, school’s own site, etc? He is touching on a lot of areas here, SEO/SEM, web advertising, the official school website, email marketing, and interaction with admissions personnel. This model, with this specific supporting data, seems like it could be applied to just about any business school. I will be anxious to hear from Rahul about how well this model is working for him.

ISB is doing a lot of SEM for terms relating to MBAs, Indian MBAs, and combinations of terms using keywords including the name of the US schools with whom they have partnerships, e.g. Wharton and Kellogg.

They also have students who are blogging. “This is a very, very powerful channel for us.” Here is one such blog. (See that blog’s blogroll for other ISB blogs.) Rahul notes that a student’s opinion about the school can count for more than the school’s official message.