I’m excited and honored to be part of the Philadelphia Area Educational Technology Conference taking place next week at Haverford College. The conference focuses on “Teaching the Millenials.” As part of a panel entitled “Reaching Broader Audiences,” I’ll be talking about a variety of ways to optimize classroom blogs for search engine visibility.

Some may ask, Why connect your classroom to the world of search? Despite media coverage to the contrary, I will argue (albeit briefly) that blogging can be good for your university, good for your students, and good for your career, so why not take a few steps to maximize your blogging efforts?

Rest assured, this will not be another ho-hum presentation on SEO (search engine optimization). Yes, we will mention the bare-minimum SEO basics, but we will quickly move on to talk about the relevance of tagging communities, Technorati, Google Base, Google Sitemaps, and RSS. We will also touch briefly on the future of blogs and search. In addition, many of the points we cover will apply no matter what the context of the blog–classroom, library, information technology, alumni, marketing, etc.