UPDATE: We’ve filled this position. Thanks for your interest!

We’re looking for someone familiar with higher education and versed in the latest online promotion and marketing techniques to join the Lead Gen group at Peterson’s working on education search properties. Some details are included below. Interested? Contact me at dan [dot] karleen [at] petersons [dot] com.

Online Marketing Account Executive

Peterson’s, a Nelnet company provides personalized education planning resources to prospective students at all education levels as well as lead generation services to help educational institutions find and recruit the right students.

Description

The Online Marketing Account Executive will be responsible for managing the online promotion and marketing of Petersons.com, including private school, college, online learning, and graduate education search properties, among others. Qualified candidates will have experience in promoting lead generation-oriented websites in education or closely related industries. The Online Marketing Account Executive will develop, oversee, and execute a mix of techniques and approaches including SEO, SEM, link building, affiliate networks, email marketing, social media marketing, and others, and should have experience analyzing the effectiveness and appropriateness of each. We are looking for someone to be a key team player, but also someone who isn’t afraid to be a one-stop provider of these services as the need arises. We are also looking for someone who’s grounded in the fundamentals and understands where the industry and our key audiences are heading.

Responsibilities

Developing and executing annual marketing and promotion plans for online properties

Working with product development, marketing managers, and sales executives around the company to develop, execute, and optimize campaigns

Developing relationships with key online partners, including media partners, search engines, and directories

Writing and commissioning content

Working with product management to devise the next generation of Petersons.com properties

Daily monitoring and optimizing of SEO, SEM, and other campaigns

Creating and optimizing landing pages

Required Skills

Web analytics experience including leading industry tools

Ability to envision and manage multiple campaigns

Keyword purchase setup and management, e.g. Google Adwords

Theoretical and practical knowledge of search engine optimization techniques

Experience with email campaign management applications

Knowledge of HTML and CSS is helpful

For consideration, all of the following are required: your resume, cover letter and salary requirements.

Peterson’s offers a pleasant work environment, unique online learning opportunities and other opportunities that come with a growing business. We also have competitive compensation and benefits including 401k, tuition reimbursement, fitness center on-site and more! We are an equal employment opportunity employer.

For those of you attending the NAGAP session on Tools, Tips, and Tricks in Personal and Workgroup Productivity, welcome! Here is a link to the wiki where the session materials are based.

Tools, Tips, and Tricks in Personal and Workgroup Productivity

Yesterday I had the opportunity to talk about Second Life in Higher Education at the CASE conference in Baltimore. Here are the links to resources I mentioned, plus many additional links I promised I would post. This is new territory for many - only one person in a room of 100+ acknowledged being a SL resident.

A big thanks to the many people who’ve written inspiring pieces and posted videos about what’s happening in with education in Second Life. Just a few of them are listed below.

Reference

Wikipedia - Wikipedia SL page

Institutions in Second Life

List of Institutions in SL - SimTeach.com

Education and SL - Beth Ritter-Guth’s wiki page on Second Life in Higher Education

University of Alaska Fairbanks - Slideshow on using Second Life for Education

Ohio University - SL promo video

Harvard Berkman Center/Law - Article 1, Article 2

CyberOne - Law in the Court of Public Opinion (See the video promoting the live and SL-based course)

Rockcliffe University SL Campus - Campus Tour

Marketing Viewpoints

Don Philabaum – SL and advancement

Michael Stoner – Better things to do?

DMW Media - Develop a long term marketing presence

Brandweek - Are marketers dying in Second Life?

Om Malik – why Marketing doesn’t work in SL

GM/Pontiac - Pontiac wants to create a car culture in SL


Things to explore about Second Life

Read the news - http://www.metaversemessenger.com/

List of things to do in SL - Twelve things to do in SL

Interviews, in-lifes, commercials, how-to’s, and more- Second Life Videos

Colgate’s Tim O’Keefe is blogging. He’s looking for feedback about CMS’s.

Tim, I think we’re about to see an uptick in Drupal installations on college websites. Why? It’s simple, lightweight, produces incredibly clean HTML (underscore that), has tons of community-oriented features we all love (forums, blogs, RSS aggregate and publish, etc.), and is easy to maintain without a staff of IT programmers. Oh, and new modules are being added every day by the thousands of developers in the Drupal community.

At Drupalsites.net there’s a running list of sites that use Drupal.

Are there any of you out there using Drupal as part of a college website?

We’ve been seeing lots of submissions of podcast and RSS index pages, blogs, and and other cool pages that aren’t RSS feeds. So I’ve added a new node in the College and University Feed Directory for non-RSS links. As soon as it starts to grow, we’ll put some structure around it.

Bring on your links!

I have my wife to thank for teaching me this one. If you have mutliple Google/Gmail accounts, and you use Google Analytics under one of those, you’ve probably experienced the inconvenience of having to log out of one Google account in order to log into the other to see your Google Analytics stats. Well there’s an easy way around this, and it’s a big time-saver.

1- Go into your Analytics Settings screen within Google Analytics.
2- Click the Edit link for the profile you want to share with another account.
3- Near the bottom of the screen there is the option to Add a new user
4- Type in the Gmail address of the person to whom you’d like to grant access
5- If you’re granting the same person access to multiple website profiles, they’re considered an existing user after the first time

This also works well if you want to share your Google Analytics information (in read-only more, if you choose) with someone else who has a Gmail account. There are three or four of us at the office, and this trick allows us to share a single Google Analytics account for the sites we’re managing, all while being logged into our own Gmail accounts.

In order to access your Google Analytics account from your Gmail screen, click “more” from the top menu. The first choice then is Analytics.

That’s the big question, isn’t it?

Paul Baker and I will be appearing in a browser near you tomorrow at 1 pm EDT to share as much as we can share on the topic in 90 minutes.

It looks like registrations are still open. Check the Academic Impressions page for more info.

Many thanks to Paul for the invitation to co-pilot on this one, and to Academic Impressions for hosting.

Sunny San Diego was the setting for my NACUBO presentation this morning with Brendon Connelly of George Fox University. For the talk entitled “Tools, Tips, and Tricks for Workgroup Productivity, we hit a few key web-2.0 type tools that people from world of student financial services might find cool and useful - mindmaps, screencasts, wikis, and RSS.

Well, you can check it out too, because we did the whole talk from a public wiki. There are lots of links and examples, plus a screencast on how to set up Google Reader, an Ajax-y RSS reader that feels a lot like Gmail.

Here’s the link.

Tools, Tips, and Tricks for Workgroup Productivity

It was great to meet so many folks from the financial side of the university. What resonated with them? For starters — the idea of wikis for helping organize internal policies, and screencasts to help students learn how to complete complex forms.

PR and the Web 101 - Karine Joly’s latest UB column

Teens Frequent Online Video Users (Podcasting News via MicroPersuasion)

Google Co-op - Creating customized search engines for education (screencast) by Jean-Claude Bradley. A great how-to on leveraging Google Co-op to create custom search engines for education on a particular knowledge domain. (This is a pretty awesome tool - I’ve created a bunch of these searches myself and was delighted to see JC’s screencast. - DK)

After much deliberation and discussions with Dan Forbush, my HigherEd BlogCon organizing partner, we’ve decided to postpone another event until later this year or possibly until 2008. The 2006 event was a tremendous success, and we’re grateful for all the support and encouragement we’ve received about staging the sequel. For my part, a variety of Nelnet start-up obligations are keeping me busier than expected. The BlogCon community deserves more time than I can dedicate to it at the moment. We’ll post an announcement on the wiki and event site very soon.