In reports that strangely mirror the presentations (intro | in-depth) I gave in Salisbury last week, Charlene Li at Forrester has just released two reports on the uses of RSS in marketing. Check out the comments on her June post asking for creative examples of RSS in marketing.

I haven’t had a chance to read the reports yet, but one thing that jumps out is her finding that “Young consumers between the ages of 12-21 were more likely to be using RSS” — a finding that might intrigue college and university marketers. It correlates with the strong subscription response we’ve seen with some of our RSS feeds on education.yahoo.com, particularly the word of the day feed.