I have my wife to thank for teaching me this one. If you have mutliple Google/Gmail accounts, and you use Google Analytics under one of those, you’ve probably experienced the inconvenience of having to log out of one Google account in order to log into the other to see your Google Analytics stats. Well there’s an easy way around this, and it’s a big time-saver.

1- Go into your Analytics Settings screen within Google Analytics.
2- Click the Edit link for the profile you want to share with another account.
3- Near the bottom of the screen there is the option to Add a new user
4- Type in the Gmail address of the person to whom you’d like to grant access
5- If you’re granting the same person access to multiple website profiles, they’re considered an existing user after the first time

This also works well if you want to share your Google Analytics information (in read-only more, if you choose) with someone else who has a Gmail account. There are three or four of us at the office, and this trick allows us to share a single Google Analytics account for the sites we’re managing, all while being logged into our own Gmail accounts.

In order to access your Google Analytics account from your Gmail screen, click “more” from the top menu. The first choice then is Analytics.