Somehow I missed that Dan Forbush had posted a summary/transcript of the April 17 HigherEd BlogCon chat “New Media in Admissions” featuring Brendon Connelly, Dimitri Glazkov, Kim Gregson, Sean McKay, Dennis Miller, and Nancy Prater as panelists. Thanks for posting this, Dan!

Here are some of the highlights.

You can’t build a super-cool myspaces and think that the students will completely migrate over to it, but you can hope that when they come to your site, they will engage in a conversation.

The role of the university might be to encourage virtual social spaces where they have not been available before. Not as a replacement for Facebook, etc. but to offer something those services can’t — particularly if you have some signature events or activities like a university-wide service project or student-abroad program.

Marketing has to reflect reality. It’s getting harder to fake it when so much of our real communication is happening via open mediums like blogs.

The biggest change will be students demanding transparency in the recruiting process and openness on the part of officials, whether it’s via blogging or what.

I think it took higher ed a long time to realize that higher education is a market. The next change is realizing that markets are conversations.