UPDATE: We’ve filled this position. Thanks for your interest!

We’re looking for someone familiar with higher education and versed in the latest online promotion and marketing techniques to join the Lead Gen group at Peterson’s working on education search properties. Some details are included below. Interested? Contact me at dan [dot] karleen [at] petersons [dot] com.

Online Marketing Account Executive

Peterson’s, a Nelnet company provides personalized education planning resources to prospective students at all education levels as well as lead generation services to help educational institutions find and recruit the right students.

Description

The Online Marketing Account Executive will be responsible for managing the online promotion and marketing of Petersons.com, including private school, college, online learning, and graduate education search properties, among others. Qualified candidates will have experience in promoting lead generation-oriented websites in education or closely related industries. The Online Marketing Account Executive will develop, oversee, and execute a mix of techniques and approaches including SEO, SEM, link building, affiliate networks, email marketing, social media marketing, and others, and should have experience analyzing the effectiveness and appropriateness of each. We are looking for someone to be a key team player, but also someone who isn’t afraid to be a one-stop provider of these services as the need arises. We are also looking for someone who’s grounded in the fundamentals and understands where the industry and our key audiences are heading.

Responsibilities

Developing and executing annual marketing and promotion plans for online properties

Working with product development, marketing managers, and sales executives around the company to develop, execute, and optimize campaigns

Developing relationships with key online partners, including media partners, search engines, and directories

Writing and commissioning content

Working with product management to devise the next generation of Petersons.com properties

Daily monitoring and optimizing of SEO, SEM, and other campaigns

Creating and optimizing landing pages

Required Skills

Web analytics experience including leading industry tools

Ability to envision and manage multiple campaigns

Keyword purchase setup and management, e.g. Google Adwords

Theoretical and practical knowledge of search engine optimization techniques

Experience with email campaign management applications

Knowledge of HTML and CSS is helpful

For consideration, all of the following are required: your resume, cover letter and salary requirements.

Peterson’s offers a pleasant work environment, unique online learning opportunities and other opportunities that come with a growing business. We also have competitive compensation and benefits including 401k, tuition reimbursement, fitness center on-site and more! We are an equal employment opportunity employer.