I had a great time as part of a panel on podcasting at the recent GMAC conference in San Francisco. Peter Johnson, my outstanding co-panelist for the session and a director at U.C. Berkeley’s Haas School of Business, was kind enough to share a few remarks on camera. I asked him what surprised him most about their podcasting efforts. He described how he went from skeptic to believer in podcasting, and how podcasting can complement existing communications channels when it comes to recruiting and admissions.

The Haas School launched podcasts in 2005 aimed at providing advice for students applying and information about financial aid and career services options. They’ve been updating their episodes as information changes during the year.