Macquarie University has a new multimedia site (reviewed nicely at Animatty.com) called MQtv.

There is a lot to praise about this effort, and Animatty.com has covered the points well. Individual pages are easy to read - lots of white space. The videos, based on multi-camera shoots, are crisp and nicely produced - far better than the fare you see on YouTube these days. The range of content should make the PR department’s job easier far as it illustrates the gamut academic and research achievements.

I guess in general I find it a bit too “multi-media” oriented (is that an outdated term, or is it just me?), which is to say, too focused on the media itself, while — perhaps — in need of ways to help new audiences access the content. I would love to see them add RSS feeds for videos and mp3s, perhaps organized into topical channels so that people could subscribe based on individual interests, e.g. Admissions, Athletics, Business Management. More and more journalists are finding story ideas via RSS - so why not make it easy for them? (Regular readers of this blog know that how insistent I am; if I can’t add your site to my RSS reader, chances are I won’t visit it again!) From an SEO perspective, I would also suggest unique HTML page titles and URLs containing keywords found in the content of the page. Google and other search engines sometimes treat pages with the same page titles as the same page - even if the URL is different - meaning the site won’t be as well represented in search engines as it could be.

Anyway, this is, of course, just my 2 U.S. cents on improving a site that’s very much headed in the right direction and will serve its audience well, to be sure. I’ve already enjoyed a number of the videos and mp3s. This is very much the kind of diverse, pointed, and quality content we’ll begin seeing from universities globe-wide. If you’re a university PR director interested in some of these new forms, this is a site to study in depth.

(Via Animatty.com)