Optimizing Classroom Blogs for Search Engine Exposure Part 1: Introduction and Background
Philadelphia Area Educational Technology Conference
February 22, 2006
Haverford College
About Dan Karleen
• Director of New Media Products, Thomson Peterson’s
• Oversee SEO for several of TP’s web sites
• Editor, the blog Syndication for Higher Ed covering new media developments
• Interested in the relationship between blogs and search engines
• dan.karleen@thomson.com
The quote for the day is here near the top of Olivier Ertzscheid’s blog.
Why talk about blogs, education, and search today?
• Increasingly, blogs are a key component in the educator’s tool suite
• Blogs can be good for your university
• Blogs can be good for your career
• Students will learn from your practices
• SE (search engine) indexing is seen as a key component in enabling open applications
• Promoting a classroom blog is often an afterthought
• Important to think beyond incoming links
• Blogs can be very search engine friendly
• Many free optimization techniques
• Search and blogging are evolving rapidly
• The information that’s available can be confusing
Today’s Focus
• Learning about blogs and search
• Keys to establishing and authoring a search-conscious blog
• Lots of free techniques to help get your blog searched
Presentation Page Menu
Page 1–Introduction and Background
Page 2–Search-conscious Blog Setup and Authoring
Page 3–”Soft” Techniques
Page 4–Take Advantage of Third-Party Sites
Antietam Lake, Berks County, PA, USA, Winter 2006
[…] Online social networking: A look at the tip of the Web 2.0 iceberg, and at educational applications both proposed and in practice. Graeme Daniel. Social computing: How networks erode institutional power, and what to do about it. Forrester Research. Optimizing classroom blogs for search engine exposure: Increasingly, blogs are a key component in the educator’s tool suite. Dan Karleen […]
Pingback by EducationPR » Blog Archive » More really good reading — February 28, 2006 @ 5:25 pm
[…] Online social networking: A look at the tip of the Web 2.0 iceberg, and at educational applications both proposed and in practice. Graeme Daniel. Social computing: How networks erode institutional power, and what to do about it. Forrester Research. Optimizing classroom blogs for search engine exposure: Increasingly, blogs are a key component in the educator’s tool suite. Dan Karleen […]
Pingback by EducationPR » Blog Archive » More really good reading — February 28, 2006 @ 5:25 pm