Last month I had the pleasure of giving a talk on podcasting and student recruiting at the AACRAO SEM 15 conference in Chicago, Illinois. It was fantastic to spend time with higher ed marketing, IT, and enrollment management professionals talking about opportunities in podcasting.

The presentation itself was a long-ish (~80 minute) vendor-track presentation that included both a hearty sampling of marketing-oriented audio and video podcasts from around higher ed and an overview of Thomson Peterson’s offerings in the area of microcontent and syndication.

I am providing the material in three formats. Because the visual aspect was very important to the presentation, I am not offering an audio-only podcast. The screencast will provide by far the richest experience; the PowerPoint slides and links are merely supplementary.

-Screencast (streaming only). Note: Recorded and offered in 1280×800 format; scroll down for player controls.
-PowerPoint slides (4M)
-Links mentioned in the talk

A special thanks goes out to Nancy Prater (Ball State University) and Jett Pihakis (University of California Berkeley Haas School) for providing behind-the-scenes information about podcasts at their school.

If you have any questions or feedback about this presentation, please leave a comment or email me directly at dan.karleen@thomson.com. If you were in the audience in Chicago, I would love to hear from you!