I’m here thinking about today’s Skypecast and came across Phil Wolff’s post highlighting our ‘cast. Phil was also kind enough to tell us that Mac users can Skype-out into the ‘cast, for free. Phil poses an interesting question for us:

How can I fake passion and authenticity so I can effectively scale my higher ed marketing campaigns into MySpace, Skypecasts, and email communities and the blogosphere?

This seems like a pertinent topic. So here are some starter questions, if we get that far.

-What do you think of the general implication that efforts in higher ed to hold conversations with their communities lack authenticity?

-Is it your impression that university efforts involving MySpace, IM, blogs, podcasts, and other social tools in particular lack authenticity?

-What can be done about it?

-What do you think about the pending legislation requiring schools and libraries to block social sites and tools? How will this impact your efforts?

And of course, the strategic and logicistical questions for possible future continuation of these calls:

Where would you like to see us go with Skypecasts? Does this seem interesting enough to do on a regular basis, say monthly? What about the idea of inviting “panelists” on a particular topic?

And a footnote: Today’s call won’t be recorded; I ran out of time to set up a recording approach.

My Skype name is dpk3020.