Get the Quicktime file interview with Nina Sossen (35MB; 2:37)

I had the good pleasure of meeting Nina Sossen earlier this week at EduWeb in Baltimore. Nina is the Web Communications Director at University of Massachusetts, Amherst, and she blogged the admissions blogging session Rob Pongsajapan and I led.

So, naturally, I asked her to talk about blogs. It turns out that her institution has quite a bit going with blogs, and she has some nicely refined ideas about the best fit. In this clip, she talks about how they’ve used blogs for specific situations where they want to generate or preserve momentum surrounding a particular event (e.g. commencement) and as a way of “bringing a different voice into news and events that we’re talking about on our website.” Hope you learn as much from her as I did!

Programming note: This is the first in a series of segments from the EduWeb conference. There will be more with Nina, and also one or two segments with Rob Pongsajapan and Matthew Winkel from The College of New Jersey.

Get the Quicktime file interview with Nina Sossen (35MB; 2:37)