Overview

School of Marketing and Innovation / School of Marketing and Innovation is located in Tampa, FL, in an urban setting.

Degrees & Awards

Degrees Offered

Degree	Concentration	Sub-concentration
Master of Science (MS)	Supply chain management
Master of Science (MS)	Sport and entertainment management
Master of Science (MS)	Entrepreneurship in applied technologies
Master of Science in Management (MSM)	Marketing
Doctor of Philosophy (PhD)	Business administration	Marketing
Doctor of Philosophy (PhD)	Business administration	Marketing

Degrees Awarded

Degree	Number Awarded
Master's Degrees	58
Doctoral Degrees	0
Other Advanced Degrees	0

Earning Your Degree

Part-time study available?
Evening/weekend programs available?
Terminal master's degree available?

Degree Requirements

Degree	Requirement
Master's Degrees	Entrance Exam GMAT (preferred) or GRE may be required; MCAT or LSAT may be substituted. May be waived under certain conditions. Comp Exam Required Thesis Required for some
Doctoral Degrees	Entrance Exam GMAT or GRE Comp Exam Required Thesis Required

Admissions

Acceptance Rate

214

Applied

124

Accepted

69

Enrolled

Applying

30

Application Fee - Domestic

Yes

Electronic
applications accepted?

Yes

Applications processed
on a rolling basis?

Application Deadlines

Type	Domestic	International	Priority date
Fall deadline	June 1st	February 15th	No
Spring deadline	October 15th	October 15th	No

Entrance Requirements

Exam	Details
Master's Degree Exam	GMAT (preferred) or GRE may be required; MCAT or LSAT may be substituted. May be waived under certain conditions.
Master's Degree Requirements	Letters of recommendation; letter of interest; interview; resume; relevant work experience; demonstration of competence in statistics, accounting and finance. For Sport Business - must also be admitted or finished with the USF MBA Sport Business Concentration or other MBA with a concentration in Sport Business
Doctoral Degree Exam	GMAT or GRE
Doctoral Degree Requirements	Personal statement, recommendations, interview

International Students

Exam	Details
TOEFL: Required	TOEFL IBT score: 79

Tuition & Fees

Financial Support

Types of financial support available	Health Care Benefits Graduate Assistantships

Student Body

146

Total Graduate Students

39%

International Breakout (representing other countries)

Race/Ethnicity

Hispanic/Latino	17.12%
Black or African American	6.16%
White or Caucasian	33%
American Indian or Alaska Native	0%
Asian	2.74%
Native Hawaiian or Pacific Islander	0%
Two or more races	0.68%
Unknown	0%

Gender

Male (46%)

Female (53%)

Faculty

19

Total faculty

Full-time - 19

Part-time - 0

Male (15)

Female (4)

Research

Focus of faculty research:

Branding; consumer behavior; marketing communications' effectiveness; customer satisfaction; customer delight; consumer reactions to new technology, products and services; consumer emotions; brand strategies; communications; advertising effectiveness; green alliances; strategic marketing; international business; international marketing; consumer research; customer service branding; focus group research; market surveys; market research; promotion; services marketing; strategic planning

Externally sponsored research expenditures last year:

0

Location & Contact

Address 4202 East Fowler Avenue
Tampa, FL  33620
United States

Contact Dr. Doug Hughes
Chair, Professor
Email: dehughes1@usf.edu
Phone: -9746215
Fax: 813-9746175

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